Why Is Toyota Still Advertising This 1993 Supra?

This oddity that has evaded the ceaseless expansion and constant change of a hip and happening San Fransisco neighborhood, but nearly thirty years after it first went public, we now have some answers as to why the billboard is still visible to this day, and why it’s likely to stay where it is for many, many years to come. The reason, as it turns out, is more interesting than you think and makes this story all the weirder.

What many have come to know as the Salesforce billboard is now owned by billboard and display ad company Clear Channel Outdoor, and the regional president, Bob Schmitt, holds the secret as to why this decades-old ad can still be seen from the U.S. Highway 101 on rare occasions.

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