“We think that people are looking for a lot of technology in a car,” said CJ Eckman, IOT Planning and Connected Car Manager for Hyundai. Eckman explained that the Venue was designed so that people looking for slightly used cars can have a brand-new alternative with better features. “Just like your phone, you don’t want a three-year-old model because you are giving up a lot of technology. The same thing can happen with cars. With Venue, you are getting the latest technology at the price point of an entry-level SUV,” he added.
Hyundai believes that millennials will form the biggest market for the Venue, which is why Apple CarPlay and Android Auto comes standard on all trim levels.
“We think this is a must-have feature for a new car,” Eckman said. “My parents had a Land Rover Discovery as a rental car and the sticker price was $51,000. My dad said it had this puny little screen. With the Venue, a much less expensive car, the screen is eight inches and that’s standard.”