The auto industry is struggling these days because of the coronavirus pandemic. Sales are down in every region and they’re not expected to recover for the foreseeable future. Luxury and exotic brands are equally affected, such as Ferrari. Fortunately, it had a very good 2019 that will certainly help sustain in during these tough times.
A new report coming from Fiat Group World, a non-official website that monitors sales of Fiat Chrysler Automobiles and Ferrari, reports that Ferrari sold a total of 10,131 cars in 2019 and each car had a 23.2 percent operational margin. This translates to 86,369 euros in profit per car, or $94,474 according to the latest exchange rates. Sound like a lot of money earned for every new Ferrari sold? It is, but 2018 was an even better year when a total of $94,947 in profit per car was made. So, what was the secret to Ferrari’s phenomenal success?